Don’t Wait To Get Into Social Video Marketing

If your business isn't already implementing social video marketing, now is the time to get involved.

But first, what is social video marketing? We all know about the power of social media; Moonfruit, a 10 year old company that survived the first dot-com bubble, held a contest on which they spent only the cost of 10 Macbook Pro computers and managed to dominate Twitter for a week. We also know about the power of video; whether it's video SEO domination of organic search results, or simply the ability for web video to go viral, video is the best way to interact with your audience online.

When you combine the two, you get a powerful marketing tool. Over on ReelSEO there's a great article by Noah Weiner about the advantages of social video marketing. Weiner outlines three factors to measure a user's experience with social media: speed, quality, and interactivity. With video, you can deliver your message to your audience faster than any other medium and create more entertaining content. Combine that with social media, and you can interact with your audience and engage them on higher level than ever before.

Social video marketing will be around for a while, so why should you get involved in it now? I think Weiner explains it best- "The next big thing, whatever it is, will come sooner rather than later. Establishing a video presence on the Internet now can be practical for the long range development of a business’s ability to deliver content quickly to an audience, especially when that audience is thirsting to interact with that content just as quickly. That trend has lived through all the ups and downs of the Internet’s evolution."

Here at Video Army, we know the power of social video marketing first hand. One look at our social media examples will show you some of the people and businesses we have helped utilize social video marketing. Now is the time to act; don't wait to be the last in your field to use social video marketing to reach your audience!